If you’ve recently searched for your favourite cosmetic clinic treatments and noticed that terms like anti-wrinkle injections or dermal fillers are no longer mentioned, you’re not alone.
That’s because the Therapeutic Goods Administration (TGA) has introduced new advertising rules that apply to all cosmetic clinics offering cosmetic injectables and prescription medicine treatments.
These changes affect how clinics like ours are allowed to speak about treatments in any public advertising.
The TGA guidelines now place clear restrictions on what we can and cannot say in public advertising when it comes to cosmetic injectable treatments.
Under these new regulations, clinics are no longer allowed to promote certain prescription treatments (such as anti-wrinkle injections or dermal fillers) in ways that could be seen as encouraging use or supply of a medicine.
You can read the full update from the Therapeutic Goods Administration, which explains the reasoning behind these new advertising practices.
Under these new advertising rules, terms such as:
✅ anti-wrinkle injections
✅ dermal fillers
✅ cosmetic injectables
✅ references to specific injection products or brand names
…are no longer permitted in cosmetic injectable advertising.
Why? Because these are classified as prescription medicines. Promoting them directly to the public could be misleading or encourage people to seek treatment without proper medical advice.
You can also find further details in the AHPRA advertising guidelines, which support these TGA guidelines.
We want to reassure you, while our advertising may have changed, your favourite cosmetic injectable treatments remain available through proper medical consultation by our registered Nurse.
This means that rather than seeing these treatments promoted on our website or social media, you’ll now be invited to book a consultation to discuss what’s right for you.
As always, we offer a full range of cosmetic aesthetics services provided by trained, qualified practitioners, but we’ll be communicating about them in line with the new advertising rules.
If you’d like a reliable public resource, HealthDirect’s guide to cosmetic treatments offers great advice on what to expect when seeking cosmetic services.
Even though we can’t promote anti-wrinkle or filler treatments in advertising anymore, you can absolutely speak with your cosmetic practitioner during a private consultation about whether these treatments are suitable for you.
That’s where personalised advice, medical assessments, and treatment options can still be discussed fully, safely and openly, just as they should be.
| Example Term | Before TGA Guidelines | Now Allowed? | Notes |
|---|---|---|---|
| “Anti-wrinkle injections” | Allowed | No | Now restricted under TGA guidelines |
| “Dermal fillers” | Allowed | No | Must be removed from advertising |
| “Consultation for cosmetic treatments” | Rare | Yes | Now the correct way to advertise |
| Using brand names of injectables | Allowed | No | Fully restricted under Therapeutic Goods Administration advertising rules |
While these new advertising restrictions might feel a little frustrating at first, they are ultimately a positive step.
They help ensure that cosmetic clinics focus on informed, ethical care, giving clients clear and accurate information, not sales-focused promotions.
It also protects you from seeing advertising that might encourage unsafe use of prescription medicine or lead to unrealistic expectations.
In short, these changes help build greater trust between practitioners and clients, and enhance credibility of the practitioners utilising these medical treatments. And as always, your safety remains our top priority.
If you ever have questions about what treatments are available, or if you’re unsure why you’re no longer seeing certain terms used, please don’t hesitate to ask us directly.
Our team is here to provide clear, honest advice and we’ll always be happy to book a private consultation where we can openly discuss the full range of cosmetic aesthetic options that are right for you.
Remember, we are proud to follow the Therapeutic Goods Administration and AHPRA guidelines, because we believe in putting your safety and wellbeing first.Your skin’s already doing the hard work. Let us help you support it.
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